Naked and Famous was founded by Brandon Svarc in 2006 and has since garnered a serious cult following. The name is a satire on celebrity endorsed jeans and the common practice of customers buying expensive jeans, not because of their quality, but because of the name attached to them. Straying away from traditional denim washes and weaves, Naked and Famous prides itself on its use of unique, novelty fabrics like multicolor nep fabrics and selvedge, cashmere, hologram and even scratch and sniff denim. The best part? Every pair of jeans is manufactured in Canada using premium Japanese denim.
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