Nudie Jeans was founded in 2001 in Gothenburg, Sweden by Maria Erixon. The brand celebrates every aspect of denim, from the planting of the cotton seed to the weaving and dying process. Specializing primarily in raw, unwashed denim, Nudie has won the hearts of true blue denim heads everywhere with their commitment to producing high quality raw denim jeans, free of ovrely trendy washes. Strong ethics and environmental sustainability are also woven into the fabric of the brand as they’ve turned recycling into something of an art form. Nudie transforms worn out jeans into rugs, furniture and, yes, more jeans.
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