NEW ZEALAND SPOTLIGHT
We traveled to New Zealand to find the country’s coolest emerging designers and indie boutiques, and let’s just say we found our tribe. We’re so excited to share it with you!
SHOP OUR EDIT
Founded by a trio of childhood friends back in 2012, Priory has since earned a loyal following for its minimalist yet distinct separates. The small brand is based in Vancouver, where it collaborates with local businesses to develop and produce its designs. In keeping with the local(ish) spirit, none of the brand’s fabric comes from overseas; everything is sourced from the west coast of North America.
Afura is an Amsterdam menswear boutique which brings together independent and established brands sourced from around the world, with a focus on European, Japanese, and American labels. Its strength lies in curating the most interesting styles from big name brands — think Vans, New Balance, Clarks — alongside trend-proof styles from younger brands with big hype (Norse Projects, Our Legacy, and Won Hundred to name just a few). The result is an edit that serves the style-minded man who is discerning with what he adds to his closet, offering pieces that will stand the test of time.
Laing is a women’s sleep and loungewear brand designed in New Zealand. With a focus on well-tailored classics, Laing offers effortless style for night, morning, and all the time in between. Choose from pure silks, luxury cottons, and sumptuous cashmere, all designed for comfort without relinquishing elegance.