Behind the foundation of BEAUBIEN, there is a long-time passion for great products, and the idea of supporting and introducing fresh brands to Paris. The initial purpose was to sell products you can't find anywhere. Products are sourced internationally (US, Japan, Europe) with a focus on quality, creativity and exclusivity. Strong identity, independence and the ability to design great casual clothing and nice accessories with subtle details are the most important things when selecting brands. Being a welcoming one-stop shop with a well curated selection of inspiring goods and cool brands is definitely BEAUBIEN ultimate purpose.

Here’s a not-so-well-kept secret: many of the world’s best-dressed guys swear by Our Legacy. The Swedish label has built a following that’s on the verge of being too big to call “cult,” thanks to their perfect balance of clothes that are interesting, but not too showy, that you can wear year in and year out. And when founders Jockum Hallin and Cristopher Nying keep fans flocking with their expansion into denim, eyewear, and beyond, it’s also a sign that the brand is showing no signs of slowing down. Get in on Our Legacy or get left behind.