Naked and Famous disrupted the industry in 2006, offering durable, affordable, unembellished jeans made from premium, Japanese-milled denim. The brand’s philosophy is based on quality, value, and a youthful, creative approach to classic workwear. As self-proclaimed denim nerds, Naked and Famous prides itself on its made-in-Canada products which include jeans, shirts, knits and jackets for men and women. Creating all sorts of non-traditional products including Glow in the Dark, 32oz, and Scratch ‘n’ Sniff jeans, the label’s drive to experiment with new fabrics, textiles and fits has gained it a well-deserved reputation as an innovator in the field.