American Rag carefully curates every piece to reflect dedication to heritage, style, elegance, and quality above all. They honor the spirit of California past, present and future. Every brand they carry has a distinct story and weaves into the eclectic patchwork of their global selection. They believe that time is a most important currency, so their team saves the customer's time by doing the product research and providing support at every step of the shopping process. Serving their customers needs is the basis of their business, and offering their customers something new and surprising is an essential part of the American Rag DNA.

Naked and Famous disrupted the industry in 2006, offering durable, affordable, unembellished jeans made from premium, Japanese-milled denim. The brand’s philosophy is based on quality, value, and a youthful, creative approach to classic workwear. As self-proclaimed denim nerds, Naked and Famous prides itself on its made-in-Canada products which include jeans, shirts, knits and jackets for men and women. Creating all sorts of non-traditional products including Glow in the Dark, 32oz, and Scratch ‘n’ Sniff jeans, the label’s drive to experiment with new fabrics, textiles and fits has gained it a well-deserved reputation as an innovator in the field.