The Designer

Native Youth is a Manchester fashion brand influenced by international street style & contemporary culture. The label holds three key principles at its core; design, fabrication and construction. Founded in 2012 by Ash Kumar, the brand has grown rapidly from its initial introduction of a capsule menswear range. The label now created coveted season menswear and womenswear collections that are sold worldwide and can be found in over 140 speciality and department stores in 32 countries. Beginning with fabric selection, we consider the composition, hand feel, drape and function of our materials. These tactile qualities are what make our products stand out. Definition and playfulness are injected into our ranges through our seasonal signature prints and intricate detailing