Owned by Whitney Goodman, WM GOODS is a Portland-based boutique with a curated selection of clothing, natural skincare, jewelry, home decor, and much more. Focused on beautiful, clean, and functional pieces, this boutique has become a go-to destination for Portland residents and first time visitors. Their choice of brands along with the atmosphere of the shop builds a creative spirit that can’t be denied. They love to represent local designers as well as thoughtful makers around the world resulting in a boutique filled with meaningful, lasting pieces. WM GOODS is a one-stop shop for the raddest ladies out there.

Veteran designers Emily Current and Meritt Elliott understand the value of a good female collaboration. Having been partners for almost 20 years, the two aim to bring a sense of authenticity and practicality to their collection. The combination ultimately feels like fashion recommendations from a friend that just gets you, with wardrobe staples like military jackets, pajama trousers, and tees that go with everything. There’s also a handful of ultra-flattering denim styles, because a reliable pair of jeans isn’t just good, it’s great.