American Rag carefully curates every piece to reflect dedication to heritage, style, elegance, and quality above all. They honor the spirit of California past, present and future. Every brand they carry has a distinct story and weaves into the eclectic patchwork of their global selection. They believe that time is a most important currency, so their team saves the customer's time by doing the product research and providing support at every step of the shopping process. Serving their customers needs is the basis of their business, and offering their customers something new and surprising is an essential part of the American Rag DNA.

Veteran designers Emily Current and Meritt Elliott understand the value of a good female collaboration. Having been partners for almost 20 years, the two aim to bring a sense of authenticity and practicality to their collection. The combination ultimately feels like fashion recommendations from a friend that just gets you, with wardrobe staples like military jackets, pajama trousers, and tees that go with everything. There’s also a handful of ultra-flattering denim styles, because a reliable pair of jeans isn’t just good, it’s great.