Era Style Loft is a Canadian based boutique, started in 2011 by Julie Andreas and Lauren Evans. Our flagship store is located in the historic Birks building in downtown Saskatoon, Saskatchewan. In 2019, era opened it's second location on 17th Avenue in Calgary, Alberta. The newest location, also in Calgary, was opened in November of 2020 in Aspen Landing. Our online store was launched in 2012, giving customers across Canada the opportunity to shop era. Era is constantly changing and evolving with the world of fashion. We continuously search for the best of the best. With a focus on style, quality and ethically sourced brands - we love bringing in unique, timeless pieces that fit into a modern woman's lifestyle. We are sisters, mothers, entrepreneurs and friends but it was our true love of fashion that inspired era. We believe in creating a timeless wardrobe of quality, well-made pieces that can move through your wardrobe effortlessly. We focus on building a capsule collection of pieces that can take you from day to night, weekday to weekend and everything in between. We thoughtfully curate our favourite pieces from our favourite brands for a wearable, approachable take on fashion.

Veteran designers Emily Current and Meritt Elliott understand the value of a good female collaboration. Having been partners for almost 20 years, the two aim to bring a sense of authenticity and practicality to their collection. The combination ultimately feels like fashion recommendations from a friend that just gets you, with wardrobe staples like military jackets, pajama trousers, and tees that go with everything. There’s also a handful of ultra-flattering denim styles, because a reliable pair of jeans isn’t just good, it’s great.