How do you make jeans—something most of us wear every week, if not every day—feel new again? For R13, the answer is simple: you destroy them. Founded in 2008 by a former Ralph Lauren exec, R13 has made a name for itself by infusing their denim with a punk sensibility that includes rips, tears, and a lot of attitude. That POV has carried over into shirts, footwear, and sweaters, too. And for those of you just looking for a new pair of straightforward jeans without the holes, fear not: R13 has plenty of clean styles, too.
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Let's see what we can do about that.