SAY BYEBYE TO SUNSHINE WITH OUR LAST DAYS OF SUMMER FLASH SALE! SAVE UP TO 70% OFF OUR SEASONAL FAVORITES TILL MIDNIGHT SEPTEMBER 26TH!
How do you make jeans—something most of us wear every week, if not every day—feel new again? For R13, the answer is simple: you destroy them. Founded in 2008 by a former Ralph Lauren exec, R13 has made a name for itself by infusing their denim with a punk sensibility that includes rips, tears, and a lot of attitude. That POV has carried over into shirts, footwear, and sweaters, too. And for those of you just looking for a new pair of straightforward jeans without the holes, fear not: R13 has plenty of clean styles, too.
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Let's see what we can do about that.