Sydney-born founder Vanessa Ambrose studied fashion design before working Aussie label Morrissey Edmiston, dressing clients like Nicole Kidman and Naomi Watts. Backpacking around the world then led her to land in Santa Cruz in 1998, where she would open her very own shop, Cameron Marks, with her bff, Laura Jones, in 2005. Cameron Marks has since grown from a boutique into a lifestyle brand whose offerings combine everything that Vanessa’s about: minimalist design, wanderlust and sunny vibes.

Boho chic may seem like an oxymoron but in the world of designer Dierdre Roffoni, the phrase is a reminder of her travels and design inspirations. Taking a cue from her time spent on the fun, carefree island of Formentera, Spain, Xirena infuses a breeziness into the line, which runs the gamut from boldly-printed lingerie to tailored lounge pants and relaxed blouses. With Xirena, vacation isn’t just a destination, it’s a state of mind.