In 2012 Ethica launched with a mission: to showcase the most exciting examples of conscious, contemporary fashion, and to shape thoughtful approaches to shopping, style and trends through a focus on storytelling. The online boutique is stocked with emerging designers and a cool selection of ethical and sustainable brands. Shop Ace & Jig, Valentine Gauthier, Samantha Pleet and more.

Inspired by their love for antique textiles and unique patterns, Cary Vaughan and Jenna Wilson started Ace & Jig in 2009. Ever since then we’ve been finding our own inspiration through the Brooklyn-based fashion line’s seasonless yarn-dye stripes and rad collections of women’s wear and home goods. The designers work closely with their partners in India to create their signature, hand-woven fabrics.