NEXT was developed in 1995 as an experimental concept that addressed the growing demand for elevated streetwear in the Cleveland, marketplace. Offering a total of four stores, it created a unique buying experience for those seeking best of class treatment. Today, NEXT continues its goal of being a leader in our prospective retail segment. Our assortment includes a curation of hard to find brands in the footwear, apparel and lifestyle spaces. Creating a lifestyle is easy, finding a perfect place to shop isn't, whether it’s in-store or online, Rule of Next has you covered from top to bottom.

Nike exists to empower athletes around the globe, which includes protecting their greatest playing field - Planet Earth. Nike has continued to become more and more sustainable; 50% of Nike Air Soles are used with recycled materials, and since 2012 over 10 million pounds of waste have been redirected from landfills to create Nike’s signature Flyknit shoe, including 600 million(!) water bottles. Their push for sustainable materials helps preserve our ultimate game here on earth.