American Rag carefully curates every piece to reflect dedication to heritage, style, elegance, and quality above all. They honor the spirit of California past, present and future. Every brand they carry has a distinct story and weaves into the eclectic patchwork of their global selection. They believe that time is a most important currency, so their team saves the customer's time by doing the product research and providing support at every step of the shopping process. Serving their customers needs is the basis of their business, and offering their customers something new and surprising is an essential part of the American Rag DNA.

This trailblazing label is changing the game with jeans that look like classic denim but feel as comfortable as a pair of sweatpants. Founded in 2010 by Tim Kaeding and Lela Becker, every single pair is produced locally in Los Angeles. Before joining forces to launch their own brand, the pair came equipped with a ton of experience in the fashion and denim industry. Tim Kaeding worked for major companies such as 7 For All Mankind and The Gap while Lela was the former president of sales and marketing for Citizens for Humanity. The name ‘Mother’ was selected because of its cultural significance and is in tune with the brand’s cheeky culture. Flattering fits and flawless washes are just a few reasons this may just be the mother of all denim labels.