Lola has been a long standing staple in women’s contemporary clothing in the state of Arkansas. With an emphasis on slow fashion and luxury basics, Lola strives to house the best up and coming designers and the well seasoned ones who are constantly reinventing themselves. Lola prides itself on one-on-one client experience which leads to thoughtful purchasing and building a wardrobe you’ll love for years to come.

This trailblazing label is changing the game with jeans that look like classic denim but feel as comfortable as a pair of sweatpants. Founded in 2010 by Tim Kaeding and Lela Becker, every single pair is produced locally in Los Angeles. Before joining forces to launch their own brand, the pair came equipped with a ton of experience in the fashion and denim industry. Tim Kaeding worked for major companies such as 7 For All Mankind and The Gap while Lela was the former president of sales and marketing for Citizens for Humanity. The name ‘Mother’ was selected because of its cultural significance and is in tune with the brand’s cheeky culture. Flattering fits and flawless washes are just a few reasons this may just be the mother of all denim labels.