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Afura is an Amsterdam menswear boutique which brings together independent and established brands sourced from around the world, with a focus on European, Japanese, and American labels. Its strength lies in curating the most interesting styles from big name brands — think Vans, New Balance, Clarks — alongside trend-proof styles from younger brands with big hype (Norse Projects, Our Legacy, and Won Hundred to name just a few). The result is an edit that serves the style-minded man who is discerning with what he adds to his closet, offering pieces that will stand the test of time.
This renowned French brand has had the fashion world hooked ever since their inception in 1987. Clean, sharp lines, simple silhouettes and understated prints are just a few reasons why the world over loves A.P.C. Think quintessential French style with a fresh take on the classics. An acronym for ‘Atelier de Production et de Creation’, it’s a fitting name for a brand that is all about stripping back to the fundamentals of fashion design. A.P.C is seeing to it that we are all better dressed, one military jacket and flawless pair of raw selvedge jeans at a time.