American Rag carefully curates every piece to reflect dedication to heritage, style, elegance, and quality above all. They honor the spirit of California past, present and future. Every brand they carry has a distinct story and weaves into the eclectic patchwork of their global selection. They believe that time is a most important currency, so their team saves the customer's time by doing the product research and providing support at every step of the shopping process. Serving their customers needs is the basis of their business, and offering their customers something new and surprising is an essential part of the American Rag DNA.

Designed to already feel perfectly worn-in from the moment you slip them on, AMO jeans were built to last. The brainchild of Kelly Urban and Misty Zollars, who’ve spent most of their fashion careers at denim labels, AMO is an amalgamation of years of experience knowing and understanding what women want and what works. With a handful of classic silhouettes in different washes and cuts (each with their own special details to keep them from blending in with every other jean in your closet), AMO denim is as versatile and flattering as your style. Their catch-phrase du jour is “babes unite,” which is only fitting since they’re also a fan favorite of celebrities like Kendall Jenner and Sienna Miller.