Designed to already feel perfectly worn-in from the moment you slip them on, AMO jeans were built to last. The brainchild of Kelly Urban and Misty Zollars, who’ve spent most of their fashion careers at denim labels, AMO is an amalgamation of years of experience knowing and understanding what women want and what works. With a handful of classic silhouettes in different washes and cuts (each with their own special details to keep them from blending in with every other jean in your closet), AMO denim is as versatile and flattering as your style. Their catch-phrase du jour is “babes unite,” which is only fitting since they’re also a fan favorite of celebrities like Kendall Jenner and Sienna Miller.