What’s in a name? For this boutique, a whole lot of love. Elizabeth Jeffer started the business with her beloved grandmother Rosalind Tiger’s artistic spirit and style in mind. The online shop’s curated edit of travel-inspired wares is the stuff dreams are made of. With a keen focus on long-lasting craftsmanship and production, this shop is filled to the brim with amazing, hard-to-find labels. Elizabeth developed her fine eye for design and style early in life and honed it further at UC Berkeley as an art history major. After working as a sales representative for years she decided to make the leap and launch her own boutique in September of 2011 in New York City. After 20 years of living and working in the city, Elizabeth has relocated her boutique to California, the place she calls home. Blending her New York and California sensibility and combining her extensive sales experience with her love for fashion and design, you can count on Roztayger to seek out under-the-radar labels and rad new designers to love.

Ampersand As Apostrophe is all about transformation. That can be the reworking of deadstock materials (like the brand’s first collection, which was born from century-old mail bags) or the ability for designs to morph within themselves (like a reversible leather/suede tote). Founder Jessica Park’s sense of form and function is informed by her formal training as an interior designer.