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Fashion With Intention

SHOWROOM was born out of a love for styling the modern woman. Every day, bold and inspiring women struggle to find fashion-forward workwear they actually want to wear. SHOWROOM’s mission is to uncomplicate workwear with an edited collection of small-batch brands that champion fair labor rights and mindful manufacturing.

Anine Bing built her eponymous fashion brand with Scandinavian designs and American energy. The LA-based label focuses on high quality everyday investment pieces that inspire women to feel empowered and confident.
