Launched in 2022 as an extension of the Asher mill, ASHER is built on the philosophy that fabric is the starting point. By seamlessly bridging the gap between fabric development and garment design, our brand articulates the intimacy of our customer’s relationship to their clothes. ASHER is dedicated to crafting high-quality wardrobe staples—elevated basics defined by a laid-back Californian sensibility. We are reinventing American sportswear through a focus on refined materiality and informed nostalgia, delivering modern staples designed to last.