Baaby was established in 2015, with a high end yet sustainable approach to creating classic pieces for the everyday modern woman. We wanted to create a sustainable and ethical label that did not contribute to the carbon footprint of the fashion industry, a label that was independent from the fast fashion scene. From the very beginning our swimwear has been proudly and ethically manufactured in Australia, made from ECONYL® recycled nylon. All designing is done in house at the Baaby Melbourne studio. Our apparel garments are made-to-order in house which ensures no waste, and everything is made from natural or recycled fibres, GOTS certified organic cotton where possible.