Bebe Organic was founded in 2014 by mother of two and MA graduate of London College of Fashion, Birgit Kadak. After her first child was diagnosed with an extremely sensitive skin condition she was in search of natural and organic alternatives in the mainstream and luxury market, but found only products that were synthetic and full of hazardous chemicals. Natural alternatives were too simplistic and basic. This inspired her to create her own small timeless collection with organic materials that eventually evolved into the brand Bebe Organic.