Rocky + Luella
Allow us to introduce you to Rocky + Luella, the curator of our minimalist dreams. If clean lines, simple cuts and versatility are what you crave, look no further than this Chicago gem. Shunning trends and fly-by fads, they stock those timeless wardrobe staples you will pull out of your closet over and over again. Their focus? Quality materials and meticulous construction. Shop brands like Kowtow, Ali Golden, Ilana Kohn and Royal Caballito.
With such an artful approach to men's and women's wear, it's not surprising Assembly's founder began his career in the art world. Greg Armas was at the helm of galleries before opening his store on the Lower East Side in 2008. A namesake line followed in 2012 and a second forward-thinking retail environment in Los Angeles three years later. In addition to their own label, Assembly New York and Los Angeles focus on international and otherwise independent designers who maintain an emphasis on craft and design as an ethos, regardless of trend.
In 2013, this New York boutique opened at the intersection of Lower East Side and Chinatown — a place founders Helena Barquet and Fabiana Faria felt captured their approach to design: creative, emerging and authentic. Many of Coming Soon’s relationships with the designers they carry begin with studio visits, making for a collaborative and personal approach when it comes to their selection of quirky homewares and gifts.