Echoing the laidback lifestyle of California, this San Francisco boutique is filled with refined street clothing and accessories for both men and women. Their stock list reads like our own personal wish list and is packed with brands we love, not to mention the way they bridge the gap between modern prep and urban wear is totally contemporary and fashion forward. The shop was created by Daniel Lee and Natasha Wong, chasing a desire to champion off-beat brands and new designers while placing a strong emphasis on the customer’s shopping experience first. When it comes to relaxed weekend-wear, Seldom Seen is the ultimate.
In 2013, this New York boutique opened at the intersection of Lower East Side and Chinatown — a place founders Helena Barquet and Fabiana Faria felt captured their approach to design: creative, emerging and authentic. Many of Coming Soon’s relationships with the designers they carry begin with studio visits, making for a collaborative and personal approach when it comes to their selection of quirky homewares and gifts.