We are a Finnish design house with ready-to-wear collections for women and a home line, Samuji Koti, which brings together traditional houseware from different regions and cultures. Our work focuses on design and consulting, and is based on the values we hold dear in everyday life: a love of necessary things, simple functionality, and kindness. Our ambition is to produce timeless and sustainable design that serves a purpose yet carries a story. The collections are sold in our own stores in Helsinki and New York, our online store, and through selected stockists in Europe, Asia and America.
With such an artful approach to men's and women's wear, it's not surprising Assembly's founder began his career in the art world. Greg Armas was at the helm of galleries before opening his store on the Lower East Side in 2008. A namesake line followed in 2012 and a second forward-thinking retail environment in Los Angeles three years later. In addition to their own label, Assembly New York and Los Angeles focus on international and otherwise independent designers who maintain an emphasis on craft and design as an ethos, regardless of trend.
Daniela Jacobs, Parsons graduate and the designer behind ARC, is inspired by colors, textures, shapes and sounds found in nature. From jewelry to home objects, her collection explores and experiments with wearable and functional sculpture. She sees ARC as a concept, not product, and at its core, a body of work that seeks to encourage mindfulness and individual creative expression. Made primarily of porcelain and metal, her pieces are seasonless and bold in their simplicity.