You might recognize boutique owner Elise Joseph from her Instagram account because her feed pretty much rules. As a creative brand consultant and art director, she is constantly surrounded by gifted friends, which inspired her to launch Goodwin (meaning good friend) – a platform to promote and encourage the work of these artists. The boutique focuses on partnering with independent, emerging and established artists and designers who share a belief in intentional, thoughtful and quality design. Each piece you discover in this shop is uniquely created and produced in limited quantities. As a purveyor of meaningful beauty and design, the shop seeks simplicity and mindful consumption.