Founded in 1991 by designer Wendy Mullin, this New York-based contemporary clothing line is an OG in the indie fashion game. Built by Wendy infuses clean, classic American style with a mashup of inspiration from pop and alternative culture. Packed with wardrobe essentials such as great fitting jeans, the perfect everyday trench, and a striped boatneck tee, this brand manifests the term classic with a twist. It presents a fresh take on traditional attire that you won’t be able to say no to. Oh, and did we mention they have a huge cult following of famous people too long to list? Lena Dunham, Amy Poehler, Kirsten Dunst – to name three of the hundreds.