Founded in 2016 by Amanda Greeley, THELMA aims to create uncomplicated essentials that fit the lifestyle of a woman who is quietly aware of who she is and what she likes. The THELMA woman is the perfect mix of contradictory virtues: both serious and light, masculine and feminine. Sometimes she drinks green juice, sometimes she eats spaghetti bolognese. The line designs with a thoughtful twist on archetypal garments customarily found in menswear—think classic penny loafers designed for anything from catching the subway to late-night dancing. Each piece is created with longevity and versatility in mind. Never over designed or too precious, just right.