Founded by Canadian style blogger and all around cool girl Alyssa Lau, New Classics Studios is vocal about their commitment to quality, social responsibility and environmental awareness. Based in Edmonton, Alyssa curates the best sustainable and fair trade labels from around the world to prove that you don’t have to give up aesthetics for ethics. She began her career in fashion while her day job was in a biochemistry lab. Then, she started a fashion blog called Ordinary People and the rest, as they say, is history. Alyssa continues to blog while she heads up New Classics Studios. Meet Alyssa Lau