109 North Leroux Street
Flagstaff, AZ, 86001
Unlike the name suggests, Fool's Gold is rooted in authenticity. The Arizona-based store began humbly as a owners Meredith and Michael created their ethically-conscious jewelry line, Diamonds are Evil. They since grew from there, with a curated inventory of lifestyle goods from small, artisanal lines, responsibly-minded womenswear brands, as well as their own lines of goods designed and made in-house.
Let's see what we can do about that.