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JOAN is a new space in London for contemporary womenswear, focusing on timeless, slow fashion from emerging and established brands including By Far Shoes, Alighieri, Shaina Mote, Nanushka and more. Creator Cat Hocking sees the store as more of a collaborative effort, a haven in which she hosts designers, creatives, and anyone else embodying the effortlessly interesting "Joan Girl" aesthetic.
Let's see what we can do about that.