the general public
Allison Reaves is the talented designer behind this quirky-cool line of women’s wear. Based in Portland, her line reflects the laidback vibe of the city with a style that is languid and effortless. Outsized shapes are brought to life with textured fabrics and vintage-inspired details. Allison naturally gravitates towards imperfection and strives to enhance them in her designs. Whether it’s an exaggerated silhouette, a bright splash of color or an unexpected pleat, synchronizing contrasts define every collection. If playing by the fashion rules just isn’t your thing, say hello to your new favorite label.