ZOË first opened its doors in 1995 and has become Princeton’s very own style landmark. The woman who made it all possible is owner Lisa Brock, a graduate of Fashion Institute of Technology. For the past twenty-seven years, Brock has combined her design expertise and business instincts to transport high fashion to what used to be the unfashionable “burbs.” Her finger always on the pulse to keep only the freshest looks hanging from ZOË’s racks. It’s Brock’s eye that is the muscle of the whole operation. ZOË is the only boutique that houses it all…and the best of it all. If every brand is selling its own story, then Brock chooses the best chapters from each and combines them to tell her own—a tale she likes to call… ZOË. https://www.instagram.com/shopzoe