522 Octavia St
San Francisco, CA, 94102
Echoing the laidback lifestyle of California, this San Francisco boutique is filled with refined street clothing and accessories for both men and women. Their stock list reads like our own personal wish list and is packed with brands we love, not to mention the way they bridge the gap between modern prep and urban wear is totally contemporary and fashion forward. The shop was created by Daniel Lee and Natasha Wong, chasing a desire to champion off-beat brands and new designers while placing a strong emphasis on the customer’s shopping experience first. When it comes to relaxed weekend-wear, Seldom Seen is the ultimate.