Formed in 2010, Founders and Followers has hit fashion’s virtual marketplace hard with its carefully curated selection of clothing, accessories and homewares. The New York-based online retailer has grown up from early days as a consulting creative studio, carrying an exciting roster of emerging and established designers, labels and local craft makers. Love for fashion and appreciation for art all rolled into one? We’re into it.

Designed to fill the gaps she noticed in her own wardrobe, Caron Callahan makes fashion-forward clothing for women who prefer a no-nonsense approach to getting dressed. Her gorgeous line is filled with those easy, grab and go pieces and perfect denim. Her resume includes design stints with American fashion innovators like Steven Alan, Derek Lam, Tracy Feith and Barneys. Plus a world tour of Asia, Africa and Europe that inspired her global aesthetic. Her debut collection garnered a cult following in 2012 and we haven’t stopped lusting after every. Single. Thing.