Spirit Lake Iowa-based boutique Stil Studio was created from the Swedish concept of Lagom, which roughly translates to “just right; not too little, not too much.” Working off that philosophy, owner and artist Nikki Bjornstad personally curates a selection of minimalist womenswear, accessories, jewelry, home decor, and locally-made artisanal ceramics with an emphasis on soft colors, natural materials, and textures.

Designed to fill the gaps she noticed in her own wardrobe, Caron Callahan makes fashion-forward clothing for women who prefer a no-nonsense approach to getting dressed. Her gorgeous line is filled with those easy, grab and go pieces and perfect denim. Her resume includes design stints with American fashion innovators like Steven Alan, Derek Lam, Tracy Feith and Barneys. Plus a world tour of Asia, Africa and Europe that inspired her global aesthetic. Her debut collection garnered a cult following in 2012 and we haven’t stopped lusting after every. Single. Thing.