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With such an artful approach to men's and women's wear, it's not surprising Assembly's founder began his career in the art world. Greg Armas was at the helm of galleries before opening his store on the Lower East Side in 2008. A namesake line followed in 2012 and a second forward-thinking retail environment in Los Angeles three years later. In addition to their own label, Assembly New York and Los Angeles focus on international and otherwise independent designers who maintain an emphasis on craft and design as an ethos, regardless of trend.
When you’ve got a fashion vet at the helm, you know you’re in for something good. Before she founded CF. Goldman in 2014, designer Chelsea Goldman honed her skills at a handful of fashion houses including Proenza Schouler, Narciso Rodriguez and Celine. Working in both Paris and London gave Chelsea a European high concept design sensibility that she applies to her own line, alongside a sportswear aesthetic that she gets from her native New York.
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