NEXT was developed in 1995 as an experimental concept that addressed the growing demand for elevated streetwear in the Cleveland, marketplace. Offering a total of four stores, it created a unique buying experience for those seeking best of class treatment. Today, NEXT continues its goal of being a leader in our prospective retail segment. Our assortment includes a curation of hard to find brands in the footwear, apparel and lifestyle spaces. Creating a lifestyle is easy, finding a perfect place to shop isn't, whether it’s in-store or online, Rule of Next has you covered from top to bottom.