When looking for essential wardrobe staples with serious personality, look no further than Clu. The Los Angeles brand stepped onto the scene in 2004 with a name that comes from the French word “clou”, meaning “nail”. A fitting name we think. A nail is the simple thing that is used to create way more elaborate and complicated constructions, similar to the way that basics act as the building blocks for the line. Clu began with a single t-shirt. Look for soft, sculptural pieces brought to life with quirky touches like pleated panels, strategically placed ruching and oversized bows.
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