Call it women’s intuition, but sometimes nobody knows the ladies quite like the ladies themselves. Los Angeles-based boutique Myrtle only carries stuff made for women by women, with each item crafted with both fabric and functionality in mind. From luxurious silk and machine-washable cotton to practical pockets and bra strap-friendly tops, these details are ones you’ll be seriously thankful aren’t overlooked.

Ellen van Dusen designs clothing with psychology in mind. Specifically, the brain’s reaction to visual stimuli. The result? A namesake label that focuses on universally flattering styles featuring happy, look-at-me prints that redefine retail therapy. The Brooklyn designer started Dusen Dusen in 2010 and has since expanded her contemporary line of women’s wear into fashion for the home.