Faithfull The Brand

Runa Maxi Dress - Dandelion Floral Bordeaux

Founded in 2021 by Amie Primms Havens, Primm’s is a luxury boutique dedicated to helping women look and feel their best. With a discerning eye for emerging designers and timeless essentials, Amie curates each collection to balance sophistication with modern ease. From in-store styling to personalized selections, Primm’s offers an elevated shopping experience defined by confidence, quality, a...

Equal parts tropical and sophisticated, Faithfull the Brand has been making womenswear for over a decade. Inspired by vintage finds and global getaway spots, the brand creates local Indonesian artisan-made and hand-dyed pieces ranging from dresses to jumpsuits to swimsuits in prints and cuts designed to flatter all bodies and infuse an feeling of fun and adventure into every look.