Afura is an Amsterdam menswear boutique which brings together independent and established brands sourced from around the world, with a focus on European, Japanese, and American labels. Its strength lies in curating the most interesting styles from big name brands — think Vans, New Balance, Clarks — alongside trend-proof styles from younger brands with big hype (Norse Projects, Our Legacy, and Won Hundred to name just a few). The result is an edit that serves the style-minded man who is discerning with what he adds to his closet, offering pieces that will stand the test of time.

A brand built on the philosophy that comfort, protection and durability never go out of style.