From their classic polos to signature footwear, Fred Perry has become one of the most iconic British sportswear labels of the last century. Named after the famous Wimbledon tennis player, the brand began in the 1940s with a logo-emblazoned sweatband. Soon to follow was the iconic Fred Perry polo, paying homage to its namesake. Over seventy years since the brand’s beginning, the characteristic laurel wreath logo is as immediately recognizable today as it was back then. Fred Perry’s sportswear gained even more traction in the 1960s when mods ruled the fashion world. Today Fred Perry is still a cult favorite, beloved for their sporty aesthetic, trademark logo and modern sensibility
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