FUCT is a pioneer in streetwear and a voice for generations who relate to artist and designer, Erik Brunetti’s relationship to core youth subcultures. The cult skate brand - which has been around for over 25 years - is often credited for introducing the use of controversial imagery, political dissonance, and logo reappropriation for social commentary to the clothing industry. While the iconic label has grown audiences internationally, it continues to draw inspiration from topics that are often seen as dark, uncomfortable, or objectionable to inform its seasonal collections. FUCT also produces the military-inspired FUCT SSDD (‘Same Shit Different Day’) which is made in Japan.