For those who love the idea of an extended Sunday morning, General Sleep has created a way to indulge in that lazy, lounging feeling, all week long.

Made from sustainably sourced cotton-linen and woven on hand looms in India, General Sleep’s collection of sleepwear has been beautifully considered to soften with time.

Blurring the line between what you wear to bed and what you wear outside, there is now no need to change when you answer the door or pop out to the shops for fresh bread. And for those slow afternoons, it’s simply: togs on and straight to the ocean.

A feeling as good as that first sip of coffee, warm shower on your shoulders, or sinking into a pile of pillows, General Sleep means it’s bedtime all the time