This knitwear-focused label is inspired by the simplicity of natural textures, travel and spontaneity. giu giu (pronounced joo-joo) is the creative vision of designer Giuliana Raggiani — she began creating her unique style of knitwear after falling in love with needlepoint as a kid and moved on to train in fashion design at the renowned Central Saint Martins in London. giu giu is a mindful lifestyle, aiming to blend tradition and nostalgia with innovation, humor and creative freedom, despite one's age or gender.