giu giu (pronounced joo-joo) is the creative vision of Giuliana Leila Raggiani, a first-generation Italian designer inspired by her grandmother, Palmira Giglia, creator of the iconic Vaccaro Turtlenecks. Established in 2013, giu giu reimagines heritage knitwear with a modern, playful approach—most notably through the signature Nonna Turtleneck. Rooted in nostalgia and bound by simplicity, the label embodies a unique, offbeat freedom with no limits on age or gender.