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Fashion With Intention

You can thank ad hoc for keeping Penticton, BC looking fine. Tucked away in the lakeside town, the boutique is stocked with contemporary clothes, shoes and accessories for women. Their style is all about craftsmanship, versatility, innovation and elegance. You’ll discover renowned indie designers, as well as homegrown Canadian talent we promise you’ll fall in love with.

giu giu (pronounced joo-joo) is the creative vision of Giuliana Leila Raggiani, a first-generation Italian designer inspired by her grandmother, Palmira Giglia, creator of the iconic Vaccaro Turtlenecks. Established in 2013, giu giu reimagines heritage knitwear with a modern, playful approach—most notably through the signature Nonna Turtleneck. Rooted in nostalgia and bound by simplicity, th...