H. Fredriksson is a conscious collection designed with a purpose based on modernity, art, and sustainability. Originally from Sweden, designer Helena Fredriksson lives and works in Brooklyn where she combines her Scandinavian upbringing with the multi-cultural reality of living in NYC. At the core of the brand’s aesthetic is the notion of juxtaposition: tailored garments with oversized and loosely draped pieces, a mood of timelessness but with details and silhouettes that breathe modern contemporary culture. Feel the balance in every piece.